RJS Brunch · TikTok

Every post, scripted

The full 90 days of TikToks — hook, shot-by-shot script, sound & ready caption. Real menu, real prices. Point, film, post.

How to use: film in batches (5–6 in one session). Shoot vertical, good light, food front & centre. Hook in the first 2 seconds — on-screen text + say it out loud. Always end on a dish name + where to order. Good food, good mood.
Month 1 Β· LaunchGet seen

W1 We're here

#1Hero food

The sign switches on

Hook

on-screen: "Accrington… we're open πŸŒ™"

Script / shots
  1. Dark shopfront, quiet street. Beat drops β†’ the neon RJS sign flickers on.
  2. Snap inside: eggs on the grill, a smoothie blending, cakes on the counter.
  3. Quick montage to the beat β€” English Breakfast Box, a fresh juice, a slice of cake.
  4. End on the lit sign. Text: "RJS Brunch. Open all day. Good food, good mood."
Sound

Cinematic build-up with a beat drop (search 'reveal' trending audio).

Caption

We're finally here. πŸŒ™ RJS Brunch β€” good food, good mood, all day. 100% halal, Accrington. #Accrington #AccringtonFood #brunch #halalfood

#2Behind the pass

Why we started

Hook

on-screen: "POV: you turned your dream into a brunch spot"

Script / shots
  1. Owner/hands prepping at open, natural light.
  2. Text tells the story: "Wanted proper brunch in Accrington…" β†’ "…all halal, all day" β†’ "…so we built RJS."
  3. Cut between prep and finished plates.
  4. End: "Flavours worth waking up for."
Sound

Warm, emotional trending sound (storytime / lo-fi).

Caption

Every good thing starts with 'what if'. Welcome to RJS Brunch. 🀍 #smallbusiness #Accrington #brunch #halalaccrington

#3Offer

Grand opening β€” 50% off

Hook

on-screen: "50% OFF EVERYTHING 🚨"

Script / shots
  1. Big bold text slams on: "GRAND OPENING".
  2. Fast montage of dishes with prices halving on screen (11.99 β†’ 5.99 etc.).
  3. Text: "50% off everything. Opening week. All day."
  4. CTA: "Come down or order on the apps. Go go go."
Sound

High-energy hype trending sound.

Caption

🚨 50% OFF EVERYTHING β€” grand opening week at RJS Brunch! All day, 100% halal. Don't sleep on it. #Accrington #grandopening #halalfood #brunch

#4Menu

Whole menu in 30 seconds

Hook

on-screen: "the whole menu in 30 secs ⏱️"

Script / shots
  1. Rapid one item per second, each labelled name + price, cut to the beat.
  2. Order: Breakfast Box β†’ Loaded Bap β†’ sandwiches β†’ halloumi sticks β†’ pasties β†’ cake β†’ smoothie.
  3. Speed ramps, then freezes on the full spread.
  4. Text: "Save this for when you're hungry."
Sound

Fast, snappy trending sound with clear beats.

Caption

The whole menu in 30 seconds. Screenshot it. πŸ“Έ #Accrington #brunch #halalfood #foodtiktok

W2 Meet the menu

#5Hero food

The English Breakfast Box

Hook

on-screen: "£11.99 and it FEEDS you 🍳"

Script / shots
  1. Empty box. Load it: 2 fried eggs, sausages, turkey rashers, hashbrowns, toast, beans.
  2. Yolk pierce in slow-mo β€” the money shot.
  3. Close the box, then the big reveal open.
  4. Text: "English Breakfast Box + a drink. Β£11.99. All day."
Sound

Satisfying / ASMR-friendly beat.

Caption

The full works, all day. 🍳 English Breakfast Box β€” comes with a drink. #Accrington #brunch #halalfood #fyp

#6Hero food

Loaded Breakfast Bap

Hook

on-screen: "the bap that sorts your morning 🀝"

Script / shots
  1. Toast the bap. Layer: fried eggs, turkey rashers, sausage, cheese slice melting.
  2. Squish + the cheese pull.
  3. Big first bite (or the cross-section).
  4. Text: "Loaded Breakfast Bap + a drink. Β£6.99."
Sound

Trending 'tension β†’ payoff' sound; bite lands on the beat.

Caption

Breakfast, sorted. 🀝 Loaded Bap + a drink, £6.99. #Accrington #halalfood #brunch #breakfast

#7Sweet / drinks

Berry Bliss smoothie

Hook

on-screen: "blending the Berry Bliss πŸ“"

Script / shots
  1. Drop in raspberries, strawberries, blueberries, banana β€” close-up.
  2. Blend (loud), the swirl of colour.
  3. Pour into the RJS cup, condensation on the glass.
  4. Text: "Fresh smoothies. Β£5.50. 5 to choose from."
Sound

ASMR / satisfying blend sound.

Caption

Fresh, not from a carton. πŸ“ Berry Bliss smoothie, Β£5.50. #smoothie #Accrington #brunch #healthy

#8Trend / fun

Order this first

Hook

on-screen: "New to RJS? Order THIS first πŸ‘‡"

Script / shots
  1. Presenter to camera: "First time? Don't overthink it."
  2. Cut to Breakfast Box: "Proper hungry? This."
  3. Cut to Loaded Bap: "On the go? This."
  4. Cut to a smoothie + cake: "Sweet tooth? These." End on logo.
Sound

Chatty 'get ready with me' trending sound.

Caption

Save this before your first order. πŸ‘‡ #Accrington #brunch #whattoorder #halalfood

W3 Made fresh

#9Behind the pass

5am, before you're awake

Hook

on-screen: "5am at RJS while Accrington sleeps"

Script / shots
  1. Dark kitchen, lights flick on. Overlay '05:03'.
  2. Cakes being iced, prep trays filling, grill warming.
  3. Timelapse of the place coming to life.
  4. Text: "Fresh every single day. That's the difference."
Sound

Calm, aesthetic 'morning' trending sound.

Caption

Good brunch starts before sunrise. β˜€οΈ Fresh, every day. #behindthescenes #Accrington #brunch #smallbusiness

#10Sweet / drinks

The cake counter

Hook

on-screen: "POV: you walk past our cake counter 🍰"

Script / shots
  1. Slow pan across the cakes β€” Ferrero Rocher, red velvet, Matilda, brownies.
  2. Cut a slice of the Ferrero Rocher cake, layers on show.
  3. Fork through, gooey close-up.
  4. Text: "Freshly baked cakes from Β£5. Ferrero Rocher Β£6."
Sound

Satisfying / ASMR sound.

Caption

Try walking past this. 🍰 Fresh cakes daily, from £5. #cake #Accrington #dessert #brunch

#11Behind the pass

Meet the team

Hook

on-screen: "the crew behind your brunch 🀝"

Script / shots
  1. Quick intro of each team member + name/role text.
  2. One line each ('best thing on the menu?').
  3. Group shot / laugh at the end.
  4. Text: "Come say hi."
Sound

Feel-good, friendly trending sound.

Caption

The faces behind RJS. 🀝 Come meet us. #team #Accrington #smallbusiness #brunch

#12Behind the pass

Yes β€” it's all halal

Hook

on-screen: "yes, it's ALL halal βœ…"

Script / shots
  1. Presenter: "We get asked every day…"
  2. Show turkey rashers on the grill (not bacon) + clean prep.
  3. Text: "100% halal. Turkey rashers, always. No shortcuts."
  4. End: "Order with peace of mind. 🀍"
Sound

Straight-talking trending sound.

Caption

The answer's yes. βœ… 100% halal, all day. #halalfood #halalaccrington #Accrington #brunch

W4 You said

#13Social proof

Reading your reviews

Hook

on-screen: "reading our reviews out loud πŸ₯Ή"

Script / shots
  1. Presenter reads a real 5-star review to camera.
  2. Cut to the dish that review mentions.
  3. Repeat for 2–3 reviews with dish cutaways.
  4. Text: "Cheers Accrington. Keep 'em coming."
Sound

Wholesome trending sound.

Caption

You lot are too kind. πŸ₯Ή ⭐️⭐️⭐️⭐️⭐️ #reviews #Accrington #brunch #halalfood

#14UGC

You tagged us

Hook

on-screen: "reposting YOUR brunch πŸ“Έ"

Script / shots
  1. Montage of customer clips/photos (with permission) to the beat.
  2. Small 'thanks @handle' tag on each.
  3. End on your best-looking plate.
  4. Text: "Tag us and you're next."
Sound

Trending montage sound.

Caption

Your brunch, your posts. πŸ“Έ Tag @rjsbrunch to get featured. #ugc #Accrington #brunch #foodie

#15Offer

Loyalty stamp cards

Hook

on-screen: "buy 9, 10th is on us 🎟️"

Script / shots
  1. Hero of the burger-stamp loyalty card.
  2. Stamp hitting the card, close-up.
  3. Text: "Collect 9 β†’ free brunch."
  4. End: "Grab your card in store."
Sound

Upbeat trending sound.

Caption

Loyalty pays. 🎟️ Buy 9, the 10th's on us. Pick up a card in store. #loyalty #Accrington #brunch

#16Trend / fun

Ranking our own menu β€” Pt.1

Hook

on-screen: "ranking our OWN menu (tier list) πŸ†"

Script / shots
  1. Presenter with a tier-list graphic (S/A/B).
  2. Taste/react to 3–4 items, slot each on the board.
  3. Bit of banter, honest calls.
  4. Text: "Agree? Part 2 soon."
Sound

Trending tier-list / debate sound.

Caption

We ranked our own menu and it got heated. πŸ† Agree? #tierlist #Accrington #brunch #foodtiktok

Month 2 Β· GrowGet shared

W5 Tag & win

#17Offer

Free brunch every week

Hook

on-screen: "win a free breakfast box β€” weekly πŸŽ‰"

Script / shots
  1. Presenter: "We're giving away a free breakfast box. Every week."
  2. Show the prize β€” the loaded English Breakfast Box.
  3. Text: "1. Follow 2. Like 3. Tag a mate" β†’ "Winner every Friday."
  4. End on the box + logo.
Sound

Hype, celebratory trending sound.

Caption

FREE breakfast box, every week. πŸŽ‰ Follow, like, tag your mate. Winner every Friday. #giveaway #Accrington #brunch #halalfood

#18Hero food

Loaded Breakfast Fries

Hook

on-screen: "loaded fries but make it breakfast 🍟"

Script / shots
  1. Fries down, pile on scrambled eggs, turkey rashers, diced sausage.
  2. Cheese over the top, torch/melt shot.
  3. Fork pull through the lot.
  4. Text: "Loaded Breakfast Fries + a drink. Β£7.99."
Sound

Satisfying / cheese-pull sound.

Caption

Breakfast on fries? Yes. 🍟 Loaded Breakfast Fries, £7.99. #Accrington #halalfood #brunch #loaded

#19Trend / fun

POV: your Saturday

Hook

on-screen: "POV: it's Saturday & you found the spot"

Script / shots
  1. First-person POV walking up to the lit RJS sign.
  2. Unboxing the breakfast box / sitting down.
  3. The reveal β€” full spread, first bite.
  4. Text: "Saturdays hit different here."
Sound

Trending 'POV' aesthetic sound.

Caption

Saturday, sorted. POV you found RJS. 🀀 #pov #Accrington #brunch #weekendvibes

W6 Creator week

#20UGC

We invited Accrington's foodies

Hook

on-screen: "we let local foodies loose on the menu πŸ‘€"

Script / shots
  1. Clips of creators arriving / first reactions.
  2. Cut to genuine 'oh my days' bites.
  3. Text: "Real reactions. No script."
  4. End: "Follow them, follow us."
Sound

Trending reaction / montage sound.

Caption

We fed Accrington's foodies. Their faces said it all. πŸ‘€ #foodie #Accrington #brunch #creators

#21Hero food

Halloumi sticks

Hook

on-screen: "the squeak though πŸ§€"

Script / shots
  1. Golden halloumi sticks stacked, close-up.
  2. Cheese pull / bend on one.
  3. Dip into sauce.
  4. Text: "Halloumi sticks. Β£4.50. Side or snack."
Sound

ASMR / satisfying sound.

Caption

That squeak is everything. πŸ§€ Halloumi sticks, Β£4.50. #halloumi #Accrington #brunch #halalfood

#22Trend / fun

Stitch a creator

Hook

on-screen: "you said WHAT about our brunch? 😳"

Script / shots
  1. Stitch/duet a creator's clip praising the food.
  2. React, then show that dish being made.
  3. Text: "Come find out yourself."
  4. End on logo + order CTA.
Sound

Use the creator's original audio / react sound.

Caption

When Accrington's foodies co-sign it. πŸ™Œ #stitch #Accrington #brunch #foodreview

W7 Deal days

#23Offer

Weekday breakfast-box deal

Hook

on-screen: "midweek? breakfast box sorted πŸ™Œ"

Script / shots
  1. Breakfast box flat-lay, cosy weekday vibe.
  2. Text: "Mon–Fri deal" β†’ "Breakfast box + drink for Β£[x]".
  3. Quick bite + a sip of the drink.
  4. CTA: "Beat the 9-to-5. Order now."
Sound

Chilled trending sound.

Caption

Midweek treat, sorted. πŸ™Œ Weekday breakfast-box deal, Mon–Fri. #Accrington #brunch #weekday #halalfood

#24Offer

Student discount

Hook

on-screen: "students β€” we got you πŸŽ“"

Script / shots
  1. Presenter: "Skint till student finance drops? Same."
  2. Show a loaded but affordable order (bap + juice).
  3. Text: "Show your student ID = [x]% off."
  4. End: "Bring the flat."
Sound

Fun, youthful trending sound.

Caption

Students eat for less at RJS. πŸŽ“ Flash your ID. #studentdiscount #Accrington #brunch #halalfood

#25Hero food

Pasties & pies β€” Β£2.25

Hook

on-screen: "grab-and-go for Β£2.25 πŸ₯Ÿ"

Script / shots
  1. Line up the pasties β€” spicy keema, chicken tikka, chicken peri.
  2. Snap one open, steam rising, filling on show.
  3. Quick cut to the pies β€” meat potato, butter pie.
  4. Text: "Pasties & pies. Β£2.25. Perfect on the run."
Sound

Snappy, satisfying trending sound.

Caption

Β£2.25 and it slaps. πŸ₯Ÿ Fresh pasties & pies. #Accrington #halalfood #brunch #onthego

#26Sweet / drinks

Cake & coffee combo

Hook

on-screen: "cake + coffee = the perfect break β˜•"

Script / shots
  1. Slice of red velvet (or Matilda cake) on a plate.
  2. Coffee poured alongside, steam.
  3. Fork through the cake + a sip.
  4. Text: "Cake & coffee combo. Treat yourself."
Sound

Cosy, aesthetic trending sound.

Caption

The 3pm pick-me-up. β˜•πŸ° Cake & coffee combo. #Accrington #cake #coffee #brunch

W8 Trend takeover

#27Trend / fun

Trending sound + hero dish

Hook

on-screen: (match the trend's text format)

Script / shots
  1. Pick the week's biggest trending sound.
  2. Map your best-looking dish (breakfast box) to the trend's beats.
  3. Keep it fast, food-forward.
  4. Text: dish name + "Order on Just Eat."
Sound

This week's #1 trending sound (check the Discover tab).

Caption

Had to jump on this one. πŸ”₯ English Breakfast Box at RJS. #fyp #Accrington #brunch #trending

#28Trend / fun

Ranking our menu β€” Pt.2

Hook

on-screen: "you asked for Part 2 πŸ†"

Script / shots
  1. Continue the tier list with the rest β€” sandwiches, pasties, cakes.
  2. React, place each, defend the S-tier.
  3. Reveal the final board.
  4. Text: "The people's #1 was…" (tease)
Sound

Same tier-list sound as Pt.1 for continuity.

Caption

Part 2 β€” and the S-tier is controversial. πŸ† #tierlist #Accrington #brunch

#29Hero food

Tandoori Chicken Butty

Hook

on-screen: "the butty that goes hard 🌢️"

Script / shots
  1. Warm the bread, pile in the tandoori chicken.
  2. Salad + sauce, big squish.
  3. Cross-section / bite pull.
  4. Text: "Tandoori Chicken Butty. 3.50 reg / 5.50 large."
Sound

Satisfying / bite-timed sound.

Caption

Sandwiches but make them proper. 🌢️ Tandoori Chicken Butty. #Accrington #halalfood #brunch #sandwich

#30Recap

Best bits of the month

Hook

on-screen: "one month of RJS in 20 secs 🎬"

Script / shots
  1. Fast montage of the month's best clips + reactions.
  2. Big numbers on screen (orders / followers / reviews) if good.
  3. End on the fullest spread.
  4. Text: "Thank you Accrington. Just getting started."
Sound

Uplifting montage sound.

Caption

One month down. 🎬 Thank you Accrington. #Accrington #brunch #onemonth #halalfood

Month 3 Β· ScaleGet repeat

W9 Bring a mate

#31Offer

Bring a mate

Hook

on-screen: "bring a mate β†’ both get a free juice πŸ§ƒ"

Script / shots
  1. Two people arriving together, laughing.
  2. Both handed a fresh juice.
  3. Text: "Refer a mate. You both win."
  4. CTA: "Tag who you're bringing πŸ‘‡"
Sound

Fun, mates-vibe trending sound.

Caption

Brunch is better with a mate. πŸ§ƒ Bring one, you both get a fresh juice. #Accrington #brunch #tagamate

#32Trend / fun

The fussy mate

Hook

on-screen: "taking my fussiest mate to RJS πŸ˜…"

Script / shots
  1. Presenter: "He never tries anything new…"
  2. The fussy friend eyeing the menu, hesitant.
  3. First bite of the bap β†’ face changes β†’ converted.
  4. Text: "Everyone's got one. Bring yours."
Sound

Comedic / storytime trending sound.

Caption

Converted the fussiest eater in Accrington. πŸ˜… #pov #Accrington #brunch #foodie

#33Hero food

Fresh juice pour

Hook

on-screen: "nothing beats fresh 🍊"

Script / shots
  1. Fruit going in β€” oranges / watermelon, close-up.
  2. The pour into the cup, slow-mo, backlit.
  3. Condensation + first sip.
  4. Text: "Fresh juices. Β£4.50. 6 flavours."
Sound

Calm, satisfying ASMR sound.

Caption

Fresh, never from concentrate. 🍊 Juices £4.50. #freshjuice #Accrington #brunch #healthy

#34Hero food

Brunch for two

Hook

on-screen: "brunch date at RJS 🀍"

Script / shots
  1. Two drinks, two plates being set down.
  2. Overhead of a two-person spread β€” box, bap, smoothies.
  3. Clink cups / share a bite.
  4. Text: "Bring your person. All day brunch."
Sound

Soft, aesthetic trending sound.

Caption

Brunch for two > everything. 🀍 #datenight #Accrington #brunch #halalfood

W10 Regulars

#35Social proof

Our regulars' go-to

Hook

on-screen: "what our regulars ACTUALLY order πŸ‘€"

Script / shots
  1. Vox-pop: ask 2–3 regulars their usual.
  2. Cut to each dish as they say it.
  3. Text: "The locals know."
  4. End: "What's your usual? πŸ‘‡"
Sound

Chatty, community trending sound.

Caption

The regulars have spoken. πŸ‘€ What's your go-to? #Accrington #brunch #regulars #halalfood

#36Social proof

100 five-star reviews

Hook

on-screen: "100 x ⭐️⭐️⭐️⭐️⭐️ β€” thank you"

Script / shots
  1. Big '100' counter animation.
  2. Montage of review snippets flying past.
  3. Cut to the team saying thanks.
  4. Text: "Here's to the next 100. 🀍"
Sound

Celebratory milestone sound.

Caption

100 five-star reviews. 🀍 Accrington, you're the best. #milestone #Accrington #brunch #reviews

#37Offer

We miss you

Hook

on-screen: "haven't seen you in a bit… πŸ‘€"

Script / shots
  1. Playful 'where you been' to camera.
  2. Tempting hero shot of a fan-favourite (breakfast box).
  3. Text: "Come back this week for [offer]."
  4. CTA: "We saved you a seat."
Sound

Light-hearted trending sound.

Caption

We miss you (and your usual). πŸ‘€ Come back this week. #Accrington #brunch #halalfood

#38Sweet / drinks

Green Glow smoothie

Hook

on-screen: "the healthy one that actually tastes good πŸ₯¬"

Script / shots
  1. Spinach, apple, kale, banana, ginger going in.
  2. Blend, the green swirl.
  3. Pour + sip, fresh vibe.
  4. Text: "Green Glow smoothie. Β£5.50."
Sound

Fresh, upbeat trending sound.

Caption

Get your greens in (and enjoy it). πŸ₯¬ Green Glow, Β£5.50. #smoothie #Accrington #healthy #brunch

W11 Lunch sorted

#39Behind the pass

Office drop

Hook

on-screen: "surprising a Accrington office with brunch πŸš—"

Script / shots
  1. Boxing up sandwiches, pasties & cakes with the logo.
  2. Arriving at an office, handing out samples.
  3. Genuine reactions of the staff.
  4. Text: "Feeding your team? We deliver."
Sound

Feel-good, upbeat trending sound.

Caption

Brunch to your desk. πŸš— On the house for one lucky Accrington office. #Accrington #brunch #catering

#40Menu

Big orders & platters

Hook

on-screen: "catering a party? sorted πŸŽ‰"

Script / shots
  1. Build big sandwich platters + trays of pasties.
  2. Overhead of the full catering spread + cakes.
  3. Text: "Parties, offices, events."
  4. CTA: "DM us to order big."
Sound

Hype trending sound.

Caption

Feeding a crowd? We got you. πŸŽ‰ Catering & big orders β€” DM us. #catering #Accrington #brunch #halalfood

#41Trend / fun

Working-lunch POV

Hook

on-screen: "POV: your lunch break just got upgraded"

Script / shots
  1. Sad desk meal-deal shot.
  2. Swap to an RJS sandwich + fresh juice arriving.
  3. The upgrade reveal + first bite.
  4. Text: "Lunch, but make it RJS."
Sound

Trending 'glow up' / upgrade sound.

Caption

Ditch the meal deal. πŸ™Œ Sandwich + fresh juice from RJS. #Accrington #brunch #lunch #halalfood

#42Hero food

Egg Muffin β€” Β£3.99

Hook

on-screen: "Β£3.99 and you're sorted πŸ₯ͺ"

Script / shots
  1. Toast the muffin, egg + hashbrown + cheese slice.
  2. Stack it, cheese melt.
  3. Bite / cross-section.
  4. Text: "Egg Muffin + hashbrown + cheese. Β£3.99."
Sound

Satisfying / bite-timed sound.

Caption

Cheap, quick, unreal. πŸ₯ͺ Egg Muffin Β£3.99. #Accrington #halalfood #brunch #breakfast

W12 Best of RJS

#43Recap

90 days of RJS

Hook

on-screen: "90 days ago we switched the sign on…"

Script / shots
  1. Callback to the Week 1 sign-reveal clip.
  2. Fast montage of the journey β€” dishes, faces, packed service.
  3. Big stats if strong (orders / followers / reviews).
  4. Text: "Thank you Accrington. This is just the start."
Sound

Emotional, cinematic montage sound.

Caption

90 days in. 🎬 From an idea to your go-to. Thank you Accrington. 🀍 #Accrington #brunch #journey #halalfood

#44Social proof

Most-ordered dish reveal

Hook

on-screen: "Accrington's #1 RJS order is… πŸ₯"

Script / shots
  1. Build suspense β€” 'nΒΊ3… nΒΊ2…' with dish cutaways.
  2. Drumroll β†’ reveal the #1 most-ordered item.
  3. Hero shot of the winner.
  4. Text: "Have you tried it yet?"
Sound

Suspense β†’ payoff trending sound.

Caption

The people have decided. πŸ₯ Our #1 order revealed. Tried it? #Accrington #brunch #halalfood

#45Community

Thank you Accrington

Hook

on-screen: "this town though 🀍"

Script / shots
  1. Team to camera, genuine thank-yous.
  2. Clips of happy customers / the local street.
  3. Text: "You made RJS what it is."
  4. End on the lit sign at night.
Sound

Warm, heartfelt trending sound.

Caption

Accrington, we love you. 🀍 Thank you for the first 90 days. #Accrington #community #brunch #halalfood

#46Community

What's next

Hook

on-screen: "something's coming… πŸ‘€"

Script / shots
  1. Teaser β€” a covered dish / blurred new item / 'coming soon' board.
  2. Quick flashes, nothing fully revealed.
  3. Text: "New things dropping soon."
  4. CTA: "Follow so you don't miss it."
Sound

Mysterious, hype trending sound.

Caption

We're not done. πŸ‘€ Something new is coming. Follow to see it first. #comingsoon #Accrington #brunch