Beyond the calendar — bold, repeatable formats that build a following. Pick two or three, run them every week, and RJS becomes a page people follow, not just order from.
🍳Weekly series
The Friday YolkNo talking, just the slow-mo yolk break on the full box — ASMR beans, cheese pull, hashbrown crunch. Same slot every Friday till it’s your signature.
🎁Engagement series
Guess the OrderMorning: a mystery brown-bag silhouette. Followers guess what’s inside; reveal at close. Closest guess gets it half price tomorrow.
🎡Live / Story
Cake RouletteSpin the wheel of all 10 cakes on a Story — wherever it lands is £1 off for one hour only. Chaos, urgency, repeat weekly.
🥪Content pillar
Behind the Bap15-second satisfying build videos — one menu item a day. 50+ items = months of content from a single format.
📍Community series
Accrington’s OrderFeature a real regular + their go-to each week, name on screen: “Dave has the Loaded Bap every Saturday, rain or shine.” Customers become the cast.
🌦️Reactive gag
The Weather MenuRunning gag: the menu ‘reacts’ to Accrington weather — rain unlocks pie & a brew, heatwave unlocks the juices, frost unlocks the full box. Post whatever the sky’s doing.
🍫Challenge / UGC
The Matilda ChallengeBruce Bogtrotter style — can you finish the whole Matilda cake? Film the attempts, the winners, the defeats. Built around your most filmable item.
⭐UGC engine
Rate My PlateCustomers stitch/duet their box; RJS reacts and scores it out of 10. Free content, social proof, and a reason to tag you.
💷Value series
The Two-Quid TourEverything around £2 — samosas, pasties, egg muffin — for the cost-of-living crowd. “Brunch that doesn’t bite back.” Value content travels.
🌅Brand film
Sunday ResetOne cinematic, slow, cosy Sunday-brunch film a week — no sell, pure aesthetic. Builds the brand people want to be seen with.
🥤Seasonal drop
Smoothie of the SeasonOne hero smoothie per season with a little back-story and a limited run — Berry Bliss in summer, Green Glow in January.
🎬POV skits
POV: You Work in AccringtonRelatable POV skits for the 7am crowd — market traders, taxi drivers, shift workers. “Your first proper break at 11.” Owns the local working audience.