RJS Brunch — Brand & Growth

The idea

Two meals, one mark

The logo hides the word it spells — a starlit slice of toast for the small hours, a burger for the daytime, and the name locked right between them. Brunch, in one clean line.

Toast & stars

breakfast, early doors

RJS

the house name, centre stage

Burger

the main event

Toast + Burger = BRUNCH

The kit

One logo, every surface

Vector files — sharp at any size, from a phone favicon to the shopfront fascia. Everything you need for signage, socials and delivery apps is ready to go.

Primary lockupOn brand navy — the master

Mono — darkLight backgrounds & print

Mono — creamOver photos & dark scenes

Neon — goldWebsite hero & social

App icon — App / avatar iconJust Eat, Snapchat, socials

Burger emblemStamp, favicon, menu accent

Ink Navy#12161C

Cream#F5F1E8

Neon Gold#FFD27A

Deep Amber#C6790F

Night#0A0B10

RJS

BRUNCH

Geometric sans with soft joins to echo the mark. RJS heavy, BRUNCH lighter with wide tracking. Final files locked to Poppins / Gilroy.

In the wild

How it shows up

Delivery listing

RJS Brunch

Brunch · Breakfast · 4.8 ★ · 25–35 min

Website header

Menu accent

Loaded Breakfast Bap

£6.99 · on Just Eat & Uber Eats

The menu

Built to make people hungry

Clear sections, mouth-watering descriptions and prices that read at a glance — the same copy powers your Just Eat, Uber Eats and in-store boards.

RJS Brunch — Menu

100% Halal · All Day

Good Food, Good Mood.

All-Day Breakfast

English Breakfast Box11.99

2 fried eggs, 2 fried toast, 2 hashbrowns, 2 sausages & turkey rashers, beans & a drink (hot or cold).

Loaded Breakfast Bap6.99

2 fried eggs, hash brown, turkey rashers, sausage & a cheese slice, with a drink.

Loaded Breakfast Fries7.99

Scrambled eggs, turkey rashers, diced sausages, salad & cheese, with a drink.

Boiled Egg Salad5.99

2 sliced boiled eggs with salad & a drink.

Egg Muffin3.99

Egg muffin with a hashbrown & a cheese slice.

Sandwiches — 3.50 reg / 5.50 large

Cheese Salad · Tuna · Salad · Egg Mayo · BLT · Cheese & Onion · Tandoori Chicken Butty · Tuna Cheese & Onion

Fresh Smoothies — 5.50

Berry Bliss — raspberry, strawberry, blueberry, banana

Strawberry Swirl — strawberry & banana

Tropical Sunshine — mango, pineapple, coconut

Green Glow — spinach, apple, kale, banana, ginger

Peanut Butter Power Up — peanut butter & banana

Fresh Juices — 4.50

Orange · Pineapple · Apple · Pomegranate · Watermelon · Strawberry

Sides

Regular fries 2.99 · large fries 3.50 · hashbrowns (2) 1.50 · fried egg (2) 1.50 · sausages (2) 2.50 · turkey rashers 2.50 · samosas 2.00 · haloumi sticks 4.50 · onion rings 3.50 · cheese slice 0.50

Pasties — 2.25

Cheese & Onion · Spicy Keema · Chicken Tikka · Chicken Peri · Chicken & Sweetcorn

Pies — 2.25

Meat Potato · Cheese & Onion · Butter Pie · Chicken Tikka

Freshly Baked Cakes

Victoria sponge · red velvet · carrot · brownies · rainbow · chocolate fudge · Matilda · sprinkle · Jammie Dodger blondie — 5 | Ferrero Rocher — 6

Drinks

Hot & cold drinks to refresh your day — ask in store.

The full menu, as served — the same copy runs your Just Eat, Uber Eats & in-store boards.

The 90-day plan

Get seen. Get shared. Get repeat.

Three months to turn a great brunch spot into Accrington’s go-to. Three simple levers, one per month, each building on the last.

Get seenOwn the delivery apps & a 3-mile radius.

Get sharedLet the food travel — content & real customers.

Get repeatTurn first orders into regulars.

Month 1

Launch

Become impossible to miss.

Roll the new brand out everywhere — shopfront, packaging, stamp cards, socials.
Rebuild Just Eat & Uber Eats listings: pro photos, tasty descriptions, a launch offer. (Biggest order-driver — priority one.)
Google Business Profile + a review drive (QR on every bag).
Snapchat, TikTok & Instagram live — 4 posts a week, food close-ups + behind-the-pass.
Local Meta/IG ads, 3-mile radius, grand-opening offer (50% off everything), then a free juice with any breakfast box.
Loyalty stamp card — buy 9, 10th on us (using the burger stamp).

Watch: listing views · first orders · followers · first 50 reviews

Month 2

Grow

Let the food sell itself.

TikTok/Reels engine — hero dishes, freakshake pours, hot-honey drizzles.
Seed 5–8 local food creators — brunch on us for honest content.
“Tag & win” — free brunch for two every week.
Deals that fit the day: weekday breakfast-box deal, student discount, cake & coffee combo.
Retarget everyone who looked but didn’t order.
Build an opt-in offers list — you send the broadcasts, never automated.

Watch: reach · saves & shares · creator posts · repeat-order rate

Month 3

Scale

Double down & lock in regulars.

Scale the winning channel, cut the rest.
Referral — “bring a mate, both get a shake.”
Win-back offers to customers who’ve gone quiet.
On-the-house sampling drops to nearby offices & gyms — opens weekday & catering orders.
Seasonal moments — weekend specials, Suhoor & Iftar brunch when it lands.
Month-end report: what worked, the numbers, and next quarter’s plan.

Watch: repeat rate · average order value · cost per order · return on ad spend

Sometimes, it’s on the house.

New spot, tight cashflow? For the right businesses we’ll do the first sprint on the house — set up the brand, listings and socials, prove the orders come in, then grow together.

How we work

Simple, and built around orders

Brand

A look that earns trust in a single scroll — exactly like this.

Menu & listings

Make ordering irresistible where people actually buy — Just Eat, Uber Eats, Google.

90-day plan

Get seen, get shared, get repeat — month by month, no fluff.

Grow together

Clear reporting, scale what works. Sometimes we even start on the house.

Let’s get RJS Brunch busy.

The brand’s ready, the menu’s written, the plan’s set. Say the word and we start Month 1.

Prepared for the owner of RJS Brunch · add your name & number here